Recently, the hashtag #ChineseStreetFashion has been trending on TikTok, and the related videos have accumulated over 1.2 billion views. Vogue, a leading global fashion magazine, published an op-ed in its U.S. edition, saying that Chinese street photography on TikTok has attracted overseas fashion lovers to imitate it, which means that Chinese consumers' taste will become the mainstream of the global fashion circle.
Chinese street photography hashtag has 1.2 billion views on TikTok
In the past, Europe, America and Japan were often the 'trendsetters' for fashion trends. But since last year, Chinese street photography has really taken off through TikTok.
In the videos, young people are seen in Sanlitun in Beijing and Taikoo Li in Chengdu, wearing well-dressed outfits and smiling confidently in front of the camera.
There are also many fashionistas who cleverly blend traditional Chinese culture with modern design, with Chinese costumes and long skirts, paired with color-blocking and classic street elements.
Traditional clothing is popular on TikTok
Chinese street photography has become the hottest hashtag on TikTok for a while. From Vice to Esquire, the world's top fashion media outlets have been scrambling to cover this popular phenomenon.
For many fans on TikTok, these popular street photography videos may have been their first exposure to contemporary Chinese pop culture. Many foreign users commented that they were fascinated by the confident smiles and maverick feel of the young people in the videos. 'They know they are very beautiful.'
@Gallucks is a fashion blogger from London with 170,000 followers on TikTok. He believes that Chinese street people have a rather unique aesthetic, being fearless and fully immersed in their own style.
According to Vogue magazine, the TikTok trend shows that young Chinese dressing has touched the fashion radar of the global Generation Z, becoming an object for foreigners to emulate. If Chinese fashion is an international brand in its own right, then it's style is boomeranging, fresh and brave.